Last updated: October 20th, 2019 I found a book called This Book Will Teach You How To Write Better after browsing a copywriting blog by Neville Medhora six months ago.
What you’re reading is my This Book Will Teach You How To Write Better Review, because I’m a big fan of Neville and his book.
The book that I’m reviewing is also a powerful one because it explains how writing casual content can help you earn thousands of extra dollars per month, make people feel emotional (in a good way), and help you live the life that you want.
Best of all, his book is only like 50 pages long, and it’s a really entertaining read.
When I first received my copy of This Book Will Teach You How To Write Better, I was shocked at how short the book was. This made me feel a little disappointed for some wacky, totally illogical reason.
But, once I started to read the tiny book, I realized that I’d been writing the wrong way for a very long time.
After I made this realization, I basically kept reading the book and learning new things about copywriting until I finished the entire book in one session.
That’s when I knew the book was worth at least 25 times the price I paid for it (no exaggeration).
Feeding people’s selfishness is usually the difference between getting rich and staying poor
I’ve always been a writer. But, this was the first official copywriting book that I read.
If you don’t know what copywriting is, it’s the process of writing in a way that sells products.
So, this was the first book that opened my eyes to the world of copywriting, and forced me to realize that appealing to people’s selfish desires is the most important aspect of writing good sales content.
This book basically made me understand that I’d been writing as a hobbyist for many years.
Even more importantly, it made me realize that I caught the problem early enough to where I can still (hopefully) make a decent living as a copywriter.
Regardless of my future as a writer, knowing how to write good copy is an extremely powerful skill that anyone can learn through this book (yes, you can too).
Because, whether you need to send an email to your boss, pitch an idea to a potential business partner, or even just post an update on social media – the goal is always to help people clearly understand how your message benefits them.
People are naturally selfish. There’s nothing wrong with that, as it’s a normal part of human biology. But, forgetting to appeal to people’s selfishness is a huge mistake that costs most people many thousands of dollars over the course of a lifetime.
Keep your writing casual
One of Neville Medhora’s most important messages is to keep your writing super casual and conversational.
In his book, Neville makes it clear that the best writing is done when you can imagine that you’re chatting with a trusted friend in a cafe.
This is a point that’s really stuck with me, even though it can be difficult to implement in your writing.
Now when I write, I force myself to imagine that I’m sitting in a cafe, and talking with my (crazy) best friend.
This trick will instantly make your writing appear more entertaining, personable and persuasive to where you too can get what you want.
Another awesome trick that Neville mentions is to speak what you write.
Because, when you actually repeat your writing out loud, you can immediately tell if your writing sounds casual or awkward.
Your writing should always sound casual when you speak it.
Again, this is a weird habit to get used to, but it eventually improves your writing over time to where you don’t have to say it out loud nearly as much.
This trick saves me tons of time on complicated copywriting projects.
Warning: Your ‘average’ clients aren’t going to understand
After reading Neville’s book, I made the mistake of telling one of my clients that I would write his website content using a casual tone.
This client was an unbelievably sharp guy. He was an MIT graduate, and a leading programmer at Google.
But, he refused to accept that casual writing would relate with his audience better than ‘professional business writing’.
He eventually even complained that my writing read like a fifth grader’s.
And, that was one of the reasons how I knew my copywriting was becoming at least somewhat effective. The content that I wrote for him worked. And that should have been all that mattered…
Most of your clients simply aren’t going to understand that casual copywriting generates more money on average than oldschool business professional copywriting.
It’s for this reason that I recommend using casual copywriting for your own projects, and for performance-based work (like internet marketing).
And, when clients don’t believe that casual copywriting works, just don’t work with them. You have to find worthwhile clients who will trust your judgment and expertise as a copywriter.
High-quality casual copywriting is professional copywriting.
This Book Will Teach You How To Write Better Review conclusion
Overall, This Book Will Teach You How To Write Better is an excellent book on writing effective copy that’s well worth the few bucks Neville Medhora charges for it.
It’s extremely short. It’s cheap. And, I genuinely believe it will make anyone who reads it a happier, healthier and wealthier writer.
This book lives up to all of its claims, and includes a no-questions-asked money back guarantee. I highly recommend it.