Last updated: October 20th, 2019 I just finished reading a book that can change the outcome of your personal life, business endeavors, and future happiness in a matter of months.
The book I’m referring to is called Book The Business: How To Make BIG MONEY With Your Book Without Even Selling A Single Copy. The book is written by Adam Witty and Dan Kennedy.
Let me quickly explain the core concepts of the book, so that you can decide whether Book The Business will be worth purchasing and applying to your own life.
But, I’m willing to bet that this book will have a major impact on you.
Alright, here we go…
What’s Book The Business About?
Book The Business is best summarized by a few lines of text hidden towards the very end of the book.
Remember, it really isn’t about marketing your book, but rather, how you use your book to do your marketing. Incorporate your book into your marketing system, and you’ll reap the rewards. Book the Business is a marathon, not a sprint.
– Adam Witty
If that quote resonates with you, great.
If the idea doesn’t make total sense just yet, then you should know that the vast majority of published authors don’t make their full-time living off of book sales.
Books are incredibly hard to sell, far more so than pitching professional services, retail products, food, or anything else that’s relatively easy for people to consume.
Most authors actually make their living off of speaking fees, consulting, coaching sessions, freelance work, investments, and ‘side businesses’ that their fans will never see or even hear about.
But, while books are challenging to sell, the authority, celebrity and social status that comes with writing a book can completely change your life.
The best part of this is that anyone can write a book in a matter of months. I estimate that anyone can write a good book about a topic that they’re familiar with in about 120 days, or even much less time than that.
The 3 juiciest bits of Book the Business to keep in mind
While I don’t want to spoil the book for anyone who’s going to read it, I will mention some of my favorite highlights from Book the Business.
1. Anyone can become a ‘celebrity’ in a very short amount of time
Straight off the back cover of the book, you get one of the biggest game-changers for your business free of charge:
Casting yourself in the role of a published author can foster authority, credibility, believability and even celebrity like nothing else. Being introduced as a book author (not a salesman) and introducing yourself with a book (not a brochure) creates interest in place of resistance.
Why didn’t I realize this sooner? It should’ve been obvious…
Just think about it:
When you’re approached by a salesman, you already feel downright apprehensive about chatting with that person. You know that they want to sell you a product. This makes most people uncomfortable.
But, when you’re approached by a book author, there are no ‘salesy’ vibes involved. Even though a book author may have a number of products to sell you, you don’t feel as if they do.
This was the most important realization of the book for me. Of course, the book goes much more in-depth about how positioning yourself as an author or authority figure can help you enhance whatever your ‘thing’ may be.
Whether you’re a fitness instructor, public relations professional, corporate warrior or whatever, writing a book can help you get speaking gigs, big-name partnerships, and millions of dollars over the course of your career.
2. Your book is a better ‘lead magnet’ than retail product
One of the major takeaways of Book the Business is that your book is a sales tool, but probably not the main product you should be selling.
While there are some authors that do very well for themselves, earning $100,000+ in monthly income, this is becoming more rare, and usually restricted to genres like romance and other works of fiction.
You have much better odds of leveraging a book as a part of your ‘sales funnel’ in order to establish yourself as an authority in your industry, and sell other products at a much higher margin.
Books are such a low-margin product that it’s really difficult to make a full-time living as a full-time author. But, when you sell professional services or consumer goods for a living, and you use a book to create a celebrity aura around your brand, that’s when you can really make some magic happen for your business.
3. Publishing a book is easy
You can write your book using Microsoft Word, format it, upload it to Amazon in Kindle format, and have your very own product available for sale in just a matter of days.
There are plenty of free books available that can help you format your book to be purchased by Kindle readers.
I do recommend hiring a professional editor to edit your book. If you self-publish, you want to make sure that you have a professional, error-free product.
CreateSpace is another great service from Amazon that makes it easy for anyone to self-publish a physical book.
Overall, there’s no reason why you can’t create your own book, hire someone to design a cover, and have your book ready to go in a matter of months. It’s become a really easy process.
Overall, this is one of those life-changing books that you don’t come across too often.
While I feel like some of the information found in this book may be obvious to people who work in the publishing industry, I personally wasn’t as familiar with the “hidden side” of modern-day publishing.
If you want to accomplish great things in your industry, this product clearly defines the reasons why you need to have your own book.
Book The Business: How To Make BIG MONEY With Your Book Without Even Selling A Single Copy is a book that I highly-recommend.
It will expose you to brand new ideas, change the course of your business, and even your life.