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Ben Settle’s Persuasion Secrets (Book Review) – How to Be Persuasive

Last updated: October 20th, 2019 This article is my review of Ben Settle’s book titled Persuasion Secrets of The World’s Most Charismatic & Influential Villains. By reading this article, you will learn the genuine secrets that powerful people use to build successful businesses, have amazing relationships, and live life on their terms. In other words, you will learn how to be persuasive.

Ben Settle Persuasion Secrets

Why Ben Settle Is Actually A ‘Wellness Villain’ In Disguise

Running a wellness website feels a lot like running a self-help business on steroids. Wellness is even better than self-help, because this industry is a lot broader than self-help, and hasn’t been infiltrated by too many salespeople just yet (I think).

The wellness industry is what enables me to recommend all kinds of habits, supplements, foods, books and products that add value to your life. I just share publicly whatever works for me.

That’s why today, I’m reviewing one of Ben Settle’s latest books called Persuasion Secrets of the World’s Most Charismatic & Influential Villains.

At first, this book might appear to be totally unrelated to the wellness industry. But in reality, this is a super short & life-changing book that reveals the hardcore truths about what it takes to live really, really well.

Ben Settle’s Background

Ben Settle is the author of Persuasion Secrets of the World’s Most Charismatic & Influential Villains and plenty of other books. He’s a world-class email marketer and human being in general, from what I can tell.

If you sign-up for his email list, he’ll bombard you with awesome emails that you probably won’t be able to resist reading.

The main thing to keep in mind is that this guy speaks the truth, which is the #1 characteristic that I look for in any author before reading/recommending their material.

As Nassim Taleb recently said on Twitter, “I can’t stand impostors.”

The 6 Key Takeaways of Persuasion Secrets of the World’s Most Charismatic & Influential Villains

The central ideas in Persuasion Secrets will cause you to nod your head in agreement, or feel disgusted with how you’ve been living your life.

But most importantly, after reading Settle’s book, you’ll feel empowered to live a life that’s in alignment with your true wants and needs.

You feelin’ me?

To help you understand what I mean – check out the following list of 6 key takeaways that I absorbed from the book.

1. Villains are the rare guys and girls who demand the most out of life

I have to admit that the title of this book originally made me wonder if there were some dark underworld tricks I was missing out on.

But, this book actually revolves around a positive theme that most people already understand on subconscious level, and very rarely act on.

Ben Settle makes it clear that villains are just people who go out and do whatever it takes to get what they truly want out of life.

To become a good villain, you have to ruthlessly cut out time wasters, manipulators and negative forces from your life.

You’ll have to ‘selfishly’ pay yourself first.

And, you’ll definitely have to ignore haters (or better yet, use their negative energy as fuel for your fire).

That’s the level of commitment that it takes to become a true villain.

Whether your goal is to live by the beach, have more meaningful relationships, or be a boss at your company – becoming a villain is more about prioritizing your own needs, and less about using any sort of shadowy tactics.

2. Personal freedom is power

To Ben Settle, freedom is power.

I completely agree with this mental model of the world.

There are thousands of marketers out there who want you to believe that power is about driving a Lamborghini, living in a mansion, and having millions of followers on Instagram.

This is probably the exact opposite of what a proper villain would believe.

True power is the power that you have over your own life. For example:

  • Can you wake up and decide to take the day off if you don’t feel too hot?
  • Are you OK with turning people/clients away if they don’t value your time?
  • If you couldn’t work for the next year, do you know how you would survive?

Everyone has a different version of power. But in Ben Settle’s view (and my own, and possibly yours too) – the best form of power stems from the freedom to do whatever you want, when you want.

3. Personal freedom requires money

Many people are uncomfortable with the fact that personal freedom requires money.

I used to be uncomfortable about this fact. I would dread that I’d have to give up years of my life working in exchange for freedom.

Then, one day, I realized that I was just wasting my time complaining and burning energy.

We all have to work.

What other choice do you have?

You might as well develop a bunch of skills in different areas, try new things that you enjoy, and start a business that grows exponentially with time:

  • Starting a wellness blog can help you make an extra $1000/month. Best of all, your website can make significantly more money and require a lot less of your time after a couple years of work.
  • Learning how to write copy is another awesome skill that pays full-time professionals at least six figures annually.
  • Doing graphic design work, developing mobile apps, investing in real estate, and so many other business opportunities can all give you a shot at earning heaping piles of cash, which will inevitably provide you with greater personal freedom as well.

There’s no getting around the need to earn a decent sum of money in order to live a good life. And, there’s nothing wrong with admitting this to yourself, and then taking action.

4. You need to have a mission

If there’s something that Ben Settle ‘mandates’ in his book, it’s that you need to have a mission and/or a purpose in life.

You’ll have to read Chapter 1 of the book to fully understand the importance of having a mission.

But, for now, keep in mind that without a mission, people will constantly try to recruit you to build their mission without a single concern for yours.

Luckily, it’s possible to work on someone else’s mission while you pursue your own.

There are people out there who work two or even three jobs just so they can afford to work on their own mission for 30 minutes every day.

I know that you have 30 minutes a day to dedicate to your mission.

That’s all that it takes. As long as you can work on your mission each day for virtually any amount of time, you’ll be taking far more self-empowering action than 99% of people.

5. Don’t worry about the opinions of sheep

To accomplish great things, you’ll have to overcome Newton’s third law which states:

For every action, there’s an opposite and equal reaction.

This means that for every big action you take in life, whether you want to move somewhere, get a new job, start a business or whatever, there will almost always be equal and opposite forces at play – attempting to weigh you down and sabotage your progress.

Friends, co-workers and family members can all unfortunately play a role in this.

Worst of all, most people won’t even be conscious of the fact that they’re sabotaging your progress.

If you want to be a villain, you really can’t worry about the opinions of sheep. It’s up to you, and only you, to get what you want out of life.

6. Becoming a villain requires putting in work and providing value

I don’t want you to get the impression that this book requires that you just force your way into getting what you want out of life (although that’s definitely part of the message).

While I think that Settle advocates living a life of healthy aggression, I also believe that he subscribes to the business ideology of becoming the absolute best in your industry.

He’s the best email marketer out there, and he owns that title, so he probably suggests that you pursue a similar path in your industry.

Providing people with a great quality product is at the core of every successful business transaction.

So, why not provide a few thousand (or million) people with a high-quality product that you own, and get similar villainous results as Ben?

There are no good reasons why you can’t. You just have to put in the work, and provide people with value over a long enough timeline. Don’t give up, either. There’s plenty of time for you to make your mark in history.


Persuasion Secrets Kindle
Image: Reading Persuasion Secrets on my Kindle Fire

This book is a very short read. It will only take you an hour and a half to breeze through.

But, you won’t want to ever stop reading it. It’s that important of a book.

Persuasion Secrets of the World’s Most Charismatic & Influential Villains is also a book that you’ll want to buy either in ebook format or paperback, and then re-read every month or two.

I have a feeling that Mr. Settle intended for this book to be sort of a ‘quickstart guide’ to getting your brain back in check every couple months or so. You have to internalize this material to really make the most of it. It might also help to check out Ben Settle’s blog, which is where you can read his latest emails, and subscribe to email his list if you’d like. Because Mr. Settle is extremely truthful, I highly recommend just about everything that he publishes.

P.S. Ben Settle’s book goes far beyond the six key takeaways that I described in this article. You really have to buy Persuasion Secrets and set aside an hour of your time to get the most out of this book. It’s a life-changing product that goes above and beyond persuasion or self-help. This book is about helping you internalize the proper belief structure and mindset that’s required to become a real villain.

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